Dr. Lily Maynard PhD

Lily Maynard, Ph.D., is the Director of Global Conservation at the Cincinnati Zoo & Botanical Garden. Spending years in zoos, including working as a conservation manager at Disney’s Animal Kingdom, instilled her passion for wildlife. Lily received her B.A. in Biology from Smith College and completed her master’s and doctorate in the Human Dimensions of … Continued


Areas of Expertise

Message Design to Motivate Conservation Action

ACTIVE
Convincing people to change their behaviors is integral to conservation. Changes in behaviors such as replacing detrimental actions with alternatives or encouraging entirely new, positive activities can be promoted by message framing using motivation science. In this study, we conduct a qualitative content analysis to … Continued

Areas of Expertise

Susan D. Clayton PhD

Susan Clayton is professor of social and environmental psychology at the College of Wooster, where she has taught courses in Environment and identity, Sustainability, Environmental Psychology, and Humans and other animals. Clayton received her Ph.D. in social psychology from Yale University. Her research examines people’s relationship with the natural environment; she has written about the … Continued


Areas of Expertise

Bryan G Norton, Ph.D

Bryan Norton is Distinguished Professor Emeritus in Philosophy and Policy in the School of Public Policy, Georgia Institute of Technology, His current research concentrates on sustainability theory, on problems of scale in the formulation of environmental problems, and the theory and practice of adaptive management, with special emphasis on methods to evaluate environmental change. His … Continued


Areas of Expertise